//BECEL

THE START OF SOMETHING GOOD

BRAND 50s

FROM ICE PLUNGES TO RED FACE MASKS, WELLNESS ADVICE DOMINATES OUR FEEDS—AND IT’S A LOT.


WITH BECEL’S NEW GLOBAL CAMPAIGN, WE JUST WANTED TO OFFER A SIMPLER PLACE TO START.
BECEL. THE START OF SOMETHING GOOD.

ROLE: CD
CREATIVE: ALFIE SUITER, CARLOTTA REAL, BENJAMIN DE VILLIERS, DOUGLAS FRIEDLUND, PETER KORMANYOS